A strategy should be simple and easy to understand. The Context Triple A Strategy Model will help you achieve this.
A strategy is only needed if you are trying to do something difficult. That’s why our three step model starts with Analysis first. This is when you are honest with yourself and state the problems you face.
Second, and before you think of solutions, you decide on your approach – the principles (or style) that you will use when choosing between different actions. Only then do you got to the third stage and investigate what actions are appropriate and effective.
Strategy development is simple in concept, but a lot more difficult in practice. That’s why we will be there to stimulate your thinking and guide you to the correct conclusions.
Using our Triple A model, we helped a famous consumer brand test a range of environmental actions they had planned to implement. The rigour of the Triple A revealed quickly that most of the planned actions – all perfectly plausible out of context - would fail to build the brand’s equity with consumers.
The company consequently shifted its direction, and we are working with them to develop a strategy that will bring strong business and brand benefits.
Context has been working with London-listed natural resources company Kazakhmys since 2009, helping to refine its approach to corporate responsibility. This work involved advising the company as it defined its priorities and commitments and established non-financial key performance indicators for the first time.
To inform this process, we interviewed a range of investors about their expectations of Kazakhmys and information needs. We spoke to analysts and fund managers as well as socially responsible investors to ensure the feedback gained was representative of Kazakhmys’ primary audience outside of Kazakhstan.
This feedback also helped to strengthen the corporate responsibility chapter of Kazakhmys’ annual report, which we have written since 2009. The content is now more focused and transparent, covering all material issues and including performance data, case studies and future commitments for each one.
Sustainability at Motorola
Clear leadership supported by the right management structure is essential to achieving sustainability goals.
We helped Motorola develop their sustainability governance structure and strengthen the company’s human rights policy.
This included a benchmarking exercise, comparing Motorola’s approach to other leading companies, as well as interviews with senior sustainability directors. We made recommendations to help the company achieve best practice.
Developing a climate change strategy for WPP
Climate change is no longer an issue solely for big carbon-intensive industries. The marketing services group WPP is responsible for only about 250,000 tonnes of CO2 emissions a year, but it is determined to improve its climate performance.
In 2007, we helped WPP launch its climate change strategy in response to interest from investors, clients and employees. This involved establishing measuring systems, calculating the group’s carbon footprint, setting reduction targets, advising on the purchase of carbon offsets, and communicating WPP’s new strategy to employees across the global company.
All stages of this work needed to take into account WPP’s diverse operating structure: more than 100 operating companies working from over 2,000 offices in 106 countries.
We are now helping WPP implement the strategy and achieve a 20% reduction in its carbon footprint by 2010.